Getting the Best Thesis Paper Help

Getting the Best Thesis Paper Help The Nuiances of Thesis Paper Help Getting specialist assistance on your dissertation is quite straightforward. The sections of our thesis will be different based on the subject that's researched. When you order a customized thesis, you don't overpay. Writing a thesis isn't a mean feat. To find thesis paper help make a buy and adhere to a guide that the service presents you. The main reason why you couldn't write your research paper isn't important now, what's important that now you require a Ph.D. level research paper and you require it as quickly as possible. One other important issue we should discuss in our overview is the pieces of a thesis paper. If you choose to hunt for help on the internet, you'll definitely have an advance. You will get a fully written paper which has been edited and proof read to the maximum standard. You can also see speech templates. So, such format should be followed strictly. Besides, whenever you have created the format of your paper and just require some additional touch, we might also help in that work. Or, you might receive a totally free thesis paper from our set of examples to understand how to compose a thesis all on your own. Your thesis abstract is a fundamental part of your paper. Be precise with the things which you will put in the thesis outline and be sure that they are related to the study which you want to immerse yourself into. A thesis outline is a good aid in producing an excellent research paper as it organizes the data too. Continue to experience that process till you feel you've limited your thesis as much as possible. The procedure is quite straightforward. Drug-Resistant TB In a small number of instances, the initial treatment doesn't go as planned. Pursuing a master's degree has been a huge decision that's right for you, which means you've probably been prepared to how you will have to compose your thesis. A thesis outline was designed to be certain that the plans for the introduction of a thesis is put together in such a manner that each of the variables necessary to the reach of the study are considered appropriately. Also referred to as the absolute most difficult and most exhausting portion of chapter 1, the theoretical background comprises of the last studies concerning your certain study alongside its findings as well based on the amount of theories you require to apply sub-component. Our highly recommended expert writers are wholly qualified academically, and they understand how to write a great paper. Our qualified writers can write a customized thesis statement only for you. If you don't, you will likely have to purchase thesis paper in the long run from our thesis writing service. Writing a thesis requires an excessive amount of moment. If you're looking for the ideal dissertation to be done, our dissertation writers will be certain you get it. Writing a thesis paper enhances your knowledge alongside securing your focus on the topic issue. Students in search of some best thesis help seek assistance from several customized thesis writing companies but all thesis help businesses aren't trustworthy. Today, you are able to have the very best thesis help support you when you develop your undertaking. Working with mail can be rather thesis writing help uk effortless, particularly whenever your professor is actually a fast replier. The very best help with thesis is currently available easily. When you start thinking about a thesis undertaking, don't forget that it is a type of an extremely urgent challenge. After getting success in a lot of other courses, you receive the permission of making a thesis statement. You know that you could never prevent the proposal writing in any manner. To say clearly, the proposals of thesis provide a coherent idea on the total piece.

Citing Human Geography As A Source Of Funding

Citing Human Geography As A Source Of FundingHuman geography is important in the course of research, and for that reason certain methods of 'brain drain' need to be employed. These include scholarship in the United States, as well as foreign countries. This is because those who are offered the scholarships or grants in the states are likely to find that the universities in other countries would offer the same opportunities.There are several ways to identify a scholarship or grant available through one of the scholarship centers or scholarship databases that have been established. Those who are interested in scholarship funding are encouraged to do their own research on such information as which type of scholarship they may be interested in applying for. All of the scholarship programs are different, so all students should keep this in mind when determining which type of scholarship or grant would best suit their needs. The financial aid department of the university where the student wishes to study may also be able to provide that type of information for a student to use as well.The sources of money to obtain these scholarships or grants are listed in human geography courses. These could be included in general human geography, as well as in geography of the nations and countries. Scholarships may also be available through student organizations, organizations of international scholars, and many academic departments. The various types of scholarship programs, both for undergraduate students and graduate students, are listed in this field. While some students are not qualified for these scholarships, it is possible for students to become eligible if they meet certain requirements.Human geography majors are able to recognize that there are many scholarships available to them in many areas, as well as in more than one area. The scholarships themselves may be funded by the government but there are also grants available. Students should know the types of resources ava ilable to them, including those that are funded by private institutions.The colleges and universities themselves may be willing to pay the tuition of international students who wish to study in the United States. Tuition and housing are already covered by the college or university, and the college will pay the fees and charges associated with the international student. The location of the international student must be determined by the university before funding can be offered. These university and college officials may charge a fee in order to cover the expenses associated with funding the international student.Other funding may be offered through the university itself. If a university has a store or bookstore, the college or university may cover the costs associated with purchasing textbooks, materials, and any other things that a student would need to learn. To receive these funding opportunities, it is necessary for the students to have a strong fundamental knowledge of human geo graphy. Funding opportunities may not be offered at every college or university, but the professors will know if they are present, and some professors may have the ability to bring funding in on their own.Students with a good grasp of human geography are most likely to find funding opportunities available for them on their own, whether through the university or by donating their time. For example, university professors may offer to tutor the international student for free, or even pay for the tuition and other expenses of the student if they are able to do so. In some cases, the professors may even cover the entire cost of the tuition and living expenses.If a student is interested in these scholarships, but does not have the prerequisite knowledge of human geography, they should consider visiting the library and searching for books on human geography. Not only should students know the basic knowledge, but they should be able to distinguish between various types of geographic locatio ns. Also, they should be able to identify which countries may have a better chance of funding their scholarship or grant opportunities than others.

Occupational Therapy Research Paper Topics Related to Occupational Therapy

Occupational Therapy Research Paper Topics Related to Occupational TherapyQualified Occupational Therapy Practitioners can begin studying the human or animal characteristics and dynamics of various illness or injury scenarios. Some of the broad subject areas that can be researched with your research paper topics related to occupational therapy include: * Occupational Therapy in hospitals and health care facilities. * Nursing and medical offices, rehabilitation clinics, and physical rehabilitation centers. * Schools and colleges.Additionally, Occupational Therapy Practice groups and Professional Societies have departments for helping Occupational Therapists write clinical trials and conducting research related to human injury, depression, work-related injury, and management of staff and patients. Occupational Therapists can gain valuable insight into their field and assist in the further development of technology and relevant methods. There are several methods of evaluating and identi fying theories that can affect the health of human beings. Some of the methods include: * Statistics or qualitative study.In particular, the methodology is the specific choice of assessment or research approach that will show a health provider what and how the outcomes will impact a variety of health conditions. A preferred method of research includes presenting a descriptive documentation of the type of facts, means and effects that can be determined through the various approaches.Methods can also range from comparing findings and opinions and how an evaluation method differs from another. Some of the different methods are: * Statistics: Many types of studies use statistics as their most preferred approach and are often used in qualitative or quantitative investigation. The foremost goal of a statistics study is to develop good estimation that will assist in the development of study design or experimentation. Alternatively, statistics may utilize qualitative data such as questionna ires, statements, or questionnaires that are reviewed in detail to establish a comprehensive analysis.Although, statistics are used to provide more important information for Occupational Therapy Practitioners, the Methods used are sometimes not as accurate and reliable as their human counterparts. Human Factors: The Human Factors approach to the study of human physiology and interaction with human institutions and humans influences the success of studies, and how they are meant to inform management practices, facilities, health care programs, and patient needs. A Human Factors approach is often utilized to document the outcomes of an intervention, procedure, or system, and to measure the outcomes of treatment.Instead of creating a human model of a disease or issue, a Human Factors approach is more designed to more closely and effectively describe the dynamics of an illness or injury to the human. An example of Human Factors in Occupational Therapy can be: * Biochemical and Statistic al Methods: Is currently the most popular method of studying and evaluating how health management and health services affect the effectiveness of treatment options, and how outcomes vary in treatment programs. A methodology that uses the results of clinical trials and comparison groups is a very popular way to test the effectiveness of a treatment strategy. That study can tell you the success rate of a given therapy, medication, and procedure for a group of people.Among the many ways that Human Factors can improve the studies are: * Research can now measure how certain treatments affect people. Through Human Factors, and other approaches that could be utilized to research human responses to a certain outcome or intervention, Human Factors can help in improving health outcomes. Now that the Human Factors has been available for use in the health field, the market for employment will grow for Occupational Therapists and that includes traditional Occupational Therapy.

Essay Topics on Diversity

Essay Topics on DiversityEssay topics on diversity are the basis for teaching that students will need to get their teachers interested in providing them with an actual class of students that will be given a wider understanding of the topic. This can be a daunting task, especially when the subject matter is such a broad one. Students are faced with the dilemma of reading the most accessible text books, utilizing a course or research library, surfing the internet, and finally settling for some research materials which may not be available in their own community.Diversity in the workplace is the subject that every business owner needs to give his employees themselves an equal chance to grow and excel. It is always good to have an idea as to how many minorities they have around you. Good teachers need to provide some context to those topics of diversity, especially in the beginning stages when this is an area that has not been dealt with at all. This is important, because a good teacher will help teach diversity in a way that will fit into the school curriculum as well as the understanding of the students.Themes like gender, race, age, religion, etc. are as diverse as the countries that they belong to. The themes that can be utilized in essay topics on diversity include ethnicity, gender, disability, sexuality, nationality, and immigrant issues.Essay topics on diversity can also include the information that a professor is researching and gathering for their own research. A good teacher will know about the available resources to provide them with enough information to produce a dissertation that could hold more weight than the rest. This would involve bringing some ethnic diversity to the classroom so that the students are able to see the world through a different lens. Even though this can be applied to a limited number of students, it is good to make students understand that they need to have an idea as to where the future is heading.Diversity in the United States has become an issue, and the debate will continue until all the people have an equal opportunity to obtain a fair shake. Because of this, some districts are using the public schools as a platform to organize their diverse student population. In most of these districts, they come up with all kinds of programs and projects that give equal opportunity for all students. Sometimes, because of this, the schools have not been able to meet the demand for diversity. It is clear that some of the community colleges will be very helpful in filling the gap as well as the colleges and universities.In the future, more cities and towns may decide to utilize a larger set of these student-hosted diversity workshops in order to generate some really interesting ideas. With the benefit of seeing how other peoples understand the diversity of their society, the next generation will be able to move on to their own change. Essay topics on diversity should also include topics that are needed in almost all p arts of the country.The Internet offers plenty of resources that students can use to study essays that will provide them with a better perspective of diversity. Reading a selection of the essays on diversity will provide them with a really good understanding of the subject matter. If there is a particular topic that seems to be missing from the discussion, this can be easily solved by going online. Diversity in the workplace will be discussed in the future by many organizations and will be a major issue of discussion among politicians and citizens alike.

McDonald case Essay Example

McDonald case Essay We apply Porters 5 Forces as an analytical framework for assessing McDonalds competitiveness strategies In fast food market. 1. Threat of New Entrants: Low Although It Is not too expensive to start up a fast food restaurant, but fast food Industry Is already a well-established market. Therefore, Infant businesses which want to enter into this market would have to face huge challenges: McDonalds is one of the worlds strongest and most recognizable brands for its worlds best quick service restaurant service experience (Evanescence and Mark), so their products are noninsured to be one of the most famous and familiar with customers. They have gained a huge number of loyal customers who are satisfied with their products. While new entrants have to wait for a long time to build brand recognition and customer base. In 2012, McDonalds remained number one with $35. 6 billion in sales, almost one-quarter of all sales by the top-50 restaurants and almost three times the sales of its closest competitor. Obviously, they own a significant market share which will create difficulty In gaining economy of scale for new entrants to enter the market. New entrants also find that they are faced with price competition from existing chain restaurants. We will write a custom essay sample on McDonald case specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on McDonald case specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on McDonald case specifically for you FOR ONLY $16.38 $13.9/page Hire Writer If there Is no consumer switching cost which means consumers will not have to bear any additional cost when they switch to a new products, there are some order to make sure the menu stays affordable and trying to maintain the pricing. 2. The Bargaining Power of Customer: Moderate Since the fast food industry is well saturates the buyer are in a situation where many different suppliers are offering similar products. McDonalds must pay more attention to customers needs to attract new buyers and maintain loyal customers. Therefore, consumers have more power over buying McDonalds products because they can demand what type of products they want to see from them. If the fast food industry does not match the demands of the buyers and the general consumer trends, the buyers can choose not to buy their product and convince others to do the same. Today, consumers are demanding healthier food and beverage choices from fast- food restaurants such as McDonalds. After the documentary film Supervise Me by Morgan Spurious came out in 2004, a film displayed the health risks that were posed y traditional fast food from MAC Donas. A rise in awareness of the high fat content of most of the products offered by McDonalds from the whole market created a large change in consumer preferences and brand preferences, and this made McDonalds face some lawsuits with loyal customers. Consequently, McDonalds started providing nutrition information on the packaging of their products; and tried to provide more offerings that were likely to be perceived by customers as being healthier such as fruits and salads. However, because of low customer switching costs which are nearly ere. McDonalds are highly competitive with their product pricing compared to Burger King, Wendy, among other competitors; and they already offer selections at various price points that cater to all budgets. Thus, fast food industry does not worry about customers loyalty. And customers are a lot of individuals, so they will have no pressure to force company to pass on the decrease in price or accept a higher quality of product service. 3. The Bargaining Power of Suppliers: Low According to Confession (2005), there are 3,700 new outlets being built each year in the U. S. Meaning the power of suppliers is not an issue for McDonalds. Restaurants can simply switch to another supplier offering the same product. This means McDonalds can put pressure on suppliers to reduce costs, offer better products, reduce delivery times or provide higher volume. For example, there are many substitute suppliers out there that can replace current suppliers (I. E. , Pepsi could replace Coca Cola) without a sign ificant drop in quality. Furthermore, McDonalds is also considered to be a very important customer of any of these suppliers so in contrast, it will gain influence over the suppliers. 4. Threats of Substitute Products: High Because the consumers switching costs are low that means that there is a low barrier stopping the consumer from purchasing the substitute. Variety of similar products and healthier alternatives are available that people can chose. Another thing is that fast food industry is unhealthy to its customers health. The customer always tends to find another product comparable or better in terms of the quality of fast food products. Fast food restaurants keep a major advantage over other firms selling substitute products through the lower prices and a quick, convenient service. However, since the market consists of many differentiated fast food companies, the customers are used to having the option of choosing the best value products. The food industry normally targets. Furthermore, it offers healthy alternatives to match the consumer needs and wishes. The threat of substitutes is greater now more than ever with the convenience food industry growing. More convenience food stores are offering similar products as the fast-food restaurants. The convenience store / gas station sells many food items such as hot dogs, egg rolls, pizza, and beverage. The preferences between McDonalds and their others competitive are services of delivery that is Mac Delivery that give a good service, faster and make customer easy to buy from any kind of set of menu at McDonalds. 5. The Intensity of Rivalry among Competitors in an Industry: High When exit barriers are low, weak firms are more likely to leave the market, which will increase the profits for the remaining firms. Low exit barriers are a positive for McDonalds; it will help eliminate small firms that cannot take market share in this industry. However, main concern that McDonalds has to take precaution is major corporations. Although McDonalds serves around 68 million customers daily in 119 countries across 35,000 outlets, it has a number of fast food outlet competitors across the countries. However, Burger King and Wendy are considered as the main and biggest competitors to McDonalds. Sustainable competitive advantage through innovation is a key factor that McDonalds considers as main competitive advantage to compete with rivals. By attributing useful speed of services, types of products, prices of products and level of service, McDonalds has been doing great keeping up with the industry and even leading in fast food industry. McDonalds have led to improvement in its sales and profits by effort of top level management include Jim Skinner, the concepts of the late Charles Bell, and the late James Cantaloupe. James Cantaloupe was a former vice-chairman who had overseen McDonalds successful international expansion in the sasss and sasss. He was instrumental in developing a strategic plan called Plan to Win which was the starting point for the turnaround at the beginning of 2003. Today sales are strong in domestic markets and even higher in the global markets. The plan focuses on existing customers and by changing their image to promote healthier menu items. This was the long term goal set by Cantaloupe, followed by Bell and now Skinner. B) The general environment consists of all conditions in the external environment that forms a background context for managerial decision making. In other words, general environment is the outer layer that is widely dispersed and indirectly affected on level of organizations success. Although a business cannot control what takes place in the general environment, evaluating the general environment can allow businesses the opportunity to predict changes and identify future opportunities. The general environment includes Demographic Trends, Socio-cultural, Economic, Technological, Political and Legal, Global. The external environment will continue to change?and that change may be unpredictable in terms of timing and strength?a firms management is challenged to be aware of, understand the implications of, and identify patterns represented in these changes by taking actions to improve the firms competitive position, improve operational efficiency, and to be effective global competitors. 1. Demographic The number of people living in a region, their ethnicity, age, gender, race, sex and so on would be important factors to consider for any business organization. An with invaluable pointers towards launching new products, pricing, marketing strategies, etc. Most important for fast food industry that depends highly on people: The customer base for fast food franchises and restaurants includes the entire population, every day nearly 68 million customers served by McDonalds. ; in which the population aged between 12 and 30 years of age averages the greatest frequency of patronage in fast food establishments as they are the category with the greatest disposable income. McDonald segmenting their services based on consumer age and consumer beliefs in certain country. Demographic segmentation divides the market into groups based on variables like gender, age, nationality, religion, family life cycle and family size. McDonald offered their services by segmented their customer based on age, religion and family life cycle. For example, McDonalds offers different products like Happy Meal which includes a free toy for kids. 2. Coloratura. Values and beliefs vary from culture to culture, McDonalds have understood its customers based on their characteristics and must study the socio-cultural environment of a country thoroughly to avoid costly mistakes. Consumers around the world become more health conscious; they now substitute healthy food for a quick cheap meal, a healthy diet; it actually hurts McDonalds profits. Under pressure to provide healthier meals, McDonalds announced that it would no longer market some of its less nutritional options to children and said it also planned to include offerings of fruits and vegetables in many of its menu. It plans to make the changes to its menu in 20 of the companys largest markets, but it will take three years or more to put them into place in about half the restaurants in those markets, and which it is estimated would cost about $35 million to suit contemporary tastes and to try to address health concerns raised for years. 3. Economic Economy is important factor which is impacting McDonalds. McDonalds has global presence that would be affected by the changes in inflation and the exchange rates. Hence, these chains may have to adapt to the issues and the effects of the economic environment. Company always need to thing about profitability, growth to expand of company. So, they need to consider countries demand, supply, production, distribution, exchange rate, business cycles, and differential economic growth rates round the world. Besides, the economic situation is slowing down and facing with high unemployment rate, so branches and franchises of McDonalds have a tendency to experience a hardship when consumers have to cut down their spending. On the other hand, McDonalds could have potential opportunities in developing countries, developing countries economies are growing, and buying power of people from developing countries is increasing. 4. Global issues Thanks to globalization, the world has become smaller and closer. It provides for McDonald a good chance to approach new potential market and valuable production actors such as pool of cheaper and skilled labor, diversified sources of raw materials. However, it also brings again some threats such as new competitors such as threats from sushi and burritos. Question 2 Internal Environment Analysis 1 . Tangible resources Finical resources over two years from 2006 to 2008 decrease slightly, the amount of money changes from 2,136,400 to 2,063,400 thousand dollar. In contrast, both the total revenue and gross profit in Exhibit 1 increase gradually from 21 to 23,522,400 thousand dollar (total revenue). In addition, gross profit also goes up from 6,984,300 to 8,639,200 thousand dollar. At that time, the McDonalds the fast food chains performance impressive rivals KEF and Wendy had to have face with the spending downturn and the economic also drops. McDonalds keeps going and achieve a growing up thanks for the strategy of CEO Jim Skinnier Plan to Win. This is an excellent and successful strategy aims to increasing sale at existing location by improving the menu, re decorating the outlets, and extending hours. Some snacks and drinks are added in their menu and McDonalds tries to maintain the price and makes sure to give customers an affordable menu without hurting the firms profit margin. Cost of material still increases but Skinner does well when he keeps providing unchanged price. As the result, in 2008 McDonalds has a strong financial capacity and they can raise equity, revenue and profit. Physical recourse McDonalds does great work in physical recourse. Looking at Exhibit 4, during the period 2004 to 2008, it is clear that the total of number of outlet increases step by step from 30,496 to 31 ,967. The number of outlets Company owned decreases significantly, meanwhile the total of franchise in a lot of areas around the world increases steadily from 22,317 to 25,465. There is more than 75 percent of its outlets re owned franchise and other affiliates. This is a strength point of McDonalds, this firm has more opportunities to highlight its brand as well as help customers recognize the brand easily. Furthermore, continuing to develop franchise is more economical than establishing a new place. In addition, as a part of turnaround strategy, McDonalds spends time to be concentrate on refurbish all the outlets over the world to make their places more beautiful aims to attract customers such as: the interiors feature arm chairs and sofas, modern lighting, large television screen, wireless Internet access. Skinner also creates feature include music aimed at queuing vehicle etc, customers can see meals being prepare from their cars. This is a very modern creative design and customers feel exciting about that. Technological resource As a part of innovation, McDonalds has a good idea to design a touch activated screen which is comfortable and convenient to customers. By watching and following meal being prepared from their cars, customers can know about the component in McDonalds production. It allows customers can order food without queuing. Basing on the website of McDonalds, customers can research about menu, nutrition, urination, store location and price. Moreover, inside the outlets is equip wireless internet access, it is very convenient to customers when they go to inside outlets, they can enjoy their meal and check the menu or access the internet to connect with friends, relatives or entertain. With this channel creation, Skinner has more and more royal and potential customers. 2. Intangible recourses. Organizational resource. McDonalds has built a good structure organization and effectively managing which is head of by CEO and the broad of director in each areas in detail such as: Greece, Asia everything concerns about finance, human, accounting etc. Under CEO, there are divided unit functional department about finance, marketing, HER etc. CEO can manage each department through manager of each department and franchise. Each department has exactly manager so manager can report all things to CEO. McDonalds serves about 52 million customers through 100 countries per day with over 30,000 outlets and 25,000 franchises. Each franchise operates like a subsidiary and be managed by an general manager who manages and guide employee. He/she also has task and responsibility to report to the CEO and Broad of director. This structure brings the effectiveness and the smooth interaction between department and the CEO. Human resource. McDonalds brings thousand of Job for American population and there is a clearly kind of employee: restaurant workers, corporate staff and franchise owners. Most of Skinner local restaurant employee are in 50 and 65, McDonalds also hire in par time position to reduce expenses. However, the firm has to face with the problem when the labor market is tighter; Skinner tends to cut back on training as it struggled hard to find new recruit, a policy that led a dramatic falloff in the skill of its employees. As a result, Skinner has to spend money to train necessary skill for employees to take back smile from customers. Moreover, McDonalds payment salary does not make their employees satisfied so it has some bad impacts to employees morale. There is no distinguishing position and the task. Managers receive salary lightly higher than crew employee, meanwhile they have to do more complicated tasks, take more responsibilities. In addition, employees do not receive bonus when they have to do extra hours as well as done tasks perfectly. These make them disappointed and easy to q drop the Job. As the result, McDonalds has to waste time to recruit and train. Innovation McDonalds has a good step innovation when Skinner put raising profit and maintaining potential customers on company top priority. For example, they make a small changing in the component of their food but they protect unchanged taste. They remove trans- fatty acids in the oil which is used for French fries. For instance, they also introduce some new meal for customers in various kinds of order such as: Miscarried breakfast sandwich, offering a couple of syrup-drenched pancakes and a sandwich filled with eggs, cheese, sausage and bacon in three different of ambition. By this way, Mac can meet customers satisfaction, they would like to come to inside the restaurants to enjoy their meal easier. Furthermore, Mac provides available internet inside and smart screen attract more customers. Choosing meal and then order them online easier instead of queuing are a great innovation of Skinner. Reputation. McDonalds is one of the most famous fast food brands with hamburger and cheeseburger over the world from time to establish to now. Passing over 50 years, Mac has a lot of achievement and has been still famous today. Sine 1940, the number of outlets and franchises increase appreciably. At first, Mac only was a single outlet in nondescript Chicago sunburn then today Mac becomes a largest chain of outlet spread out the globe. To be built and maintained the reputation, McDonalds should improve the quality of food to ensure that their customers will be healthy and happy customers in which Mac can update all products information, the customer feedbacks to response on time. Furthermore, they also highlight their reputation by doing charity to serve and protect social, it is one kind of code of ethics. Organizational Capabilities. An organizational capability of Mac is a great combination of both tangible and intangible recourse to run business effectively. Financial stability, human recourses and management skills will be a good basic help Mac maintain and develop its value and satisfy the customer expectations. Mac also focuses and invests to train skill for managers to build a good model with high quality of leader. When a leader is good, he/she can train their employee better. That is reason to make firm existent and keep competitive of rivalry in competition of fast food industry. In addition, to be more strong and developed, Mac should focus on technology and demography changing. The company should pay attention on the customers taste in specific country to adapt the market quickly. To achieve this goal, Mac should take a research before entering in a new market. Question 3 A combination of cost leadership and differentiation strategy. A combination of cost leadership and differentiation are the two recommended strategies that McDonald should because of following reasons. Firstly, for cost leadership, due to the fact that McDonald had a wrestling about increasing cost in production process and the company also remained their products price, this would make the company in lower their profit margin in return. With low products price although McDonald had a competitive advantage in attracting customers with their competitors, this would also a challenges for the company in getting profits in return. It is widely known that input costs for production process will increase more and more, therefore; if McDonald do not have a strategy in lowering its production costs, it will be a possibility for the company to run-out of fast food business industry. Secondly, it is believed that making something unique and different with competitors is also a recipe for the companys success in outdoing competition with their strong rivalries such as KEF, Pizza Hurt. Therefore, differentiation strategy should be applied by McDonald. McDonald should make their products healthier for their customers because fast food is widely known that it is not decent for people health. If McDonald can create healthier products for their customers, this will make the company different with their competitors, which is a good way for the company to attract more customers. Besides, McDonald should also improve their menu by creating new products such as cookies that their competitors do not have in their menu in order to increase customers choice and to achieve competitive advantage in customers attraction impaired with their rivalries. Therefore, the more and more customers come to the company, the more profits they will make. In conclusion, in my opinion, McDonald should apply the combination strategy above because when they follow the strategy, the company can create good customers relationship so that they can last long in the fast food industry by making more profit. Furthermore, this will be a trend for the company to compete with their rivalries and to construct a high entry barrier for new industry entrants in competing with the company in the fast food industry.